Some products quietly become part of everyday life. Others are the ones you want to keep within reach. Products you almost look forward to using. They work in busy routines when the pace is high, while bringing a sense of calm and order into the home.
At Humdakin, we call them our icons. Indispensable favorites that find their way into the basket again and again, and that have earned a permanent place in kitchens, bathrooms and utility rooms in thousands of homes. For us, an iconic product is not only about function, but about the whole experience and how it makes you feel. It becomes sensory.
Here, we share a selection of Humdakin products that over the years have achieved exactly that status.
Icons in the kitchen
The dish soap
If there is one product that has achieved star status at Humdakin, it is the dish soap.
In practice, it is an effective dish soap that removes grease and dirt without compromising on gentleness. But it is more than that. It is a product that makes one of the home’s most repeated tasks a little more inviting. It is available in three variants: salvia and sea buckthorn, calendula and salvia, as well as wild lemongrass and nettle. The scent is mild and inspired by Nordic landscapes, and the calm design of the bottle makes it an integrated part of the kitchen’s aesthetic.
The anti-smell hand soap
In the kitchen, certain needs arise that are not always covered by a regular hand soap. Our anti-smell hand soap has been developed with exactly this in mind, for hands that have been in contact with fish, onions, garlic and other strong scents. It ensures that odor is not the last thing that lingers, while gently caring for the hands. The anti-smell hand soap contains red algae, rhodophycea, which are rich in nutrients and antioxidants.
This makes the anti-smell hand soap ideal for kitchens where food is prepared with care. For many, it has become a permanent element by the kitchen sink. It is a product you quickly get used to having and only miss once it is no longer there. The anti-smell hand soap is an example of how a specialized product can become a natural part of everyday life.
Icons in hand care
The hand soaps
Hand washing is a small, recurring part of everyday life. With Humdakin hand soaps, it becomes a moment that feels simple and comfortable.
Our hand soaps have won hearts around the world. The formulas are mild and enriched with panthenol and glycerin, ensuring that the skin remains soft even with frequent washing. Natural extracts and light Nordic scents create a sense of wellbeing without overpowering the atmosphere of the room.
They are available in five different variants, each with its own unique scent and properties: 01 with chamomile and sea buckthorn, 02 with elderberry and birch, 03 with peony and cranberry, 04 with calendula and sage, and 05 with rhubarb and birch.
For many, the same scent at the sink has become a fixed part of the day. A subtle personal detail that is quietly noticed. This is often what turns an icon into an icon.
Icons in cleaning routines
The cleaning products
Cleaning is not only about cleanliness and spotless surfaces. It is about calm, and the feeling that the home can breathe again when surfaces and rooms receive the care they deserve. Humdakin cleaning products are developed with a focus on mild yet effective formulas. They are lightly scented with a subtle allergen free fragrance, without harsh chemicals, and suitable for homes with children, pets and sensitive skin.
There is also something else at play: design that is meant to be seen. Bottles that fit naturally into a modern home. Instead of hiding cleaning products away under the sink, they become part of the interior. In this way, you actually remember to use them, and cleaning suddenly becomes a ritual rather than a chore. This may be exactly why the cleaning range has become one of our most loved.
When a product elevates the routine
Iconic products rarely come about by chance. They are created over time, when function, form and feeling come together naturally. Humdakin icons are not created to impress. They are created to be used, day after day, in homes where aesthetics and responsibility go hand in hand.
We develop all our icons with a focus on:
• Responsible choices and considered, mild formulas
• Scents inspired by Nordic nature
• Design created to be displayed
• Small everyday rituals that make routines easier
THANK YOU for inviting us into your home and making our icons part of your daily rituals.
