This natural ingredient grows in the oceans and can be found several places near the Danish seashore. Red seaweed is bursting with antioxidants, amino acids and Vitamin A, B, C and E. The extract from red seaweed is particularly suitable for protecting sensitive and dry skin. The antioxidants from the sea weed protect the skin against free radicals, which are components that speed up the aging of the skin.

This ingredient can be found in our Anti Smell Hand Soap.

Chamomile has long been acknowledged as a helpful medicinal plant, growing in the wild. The chamomile plant is recognized by its beautiful white flowers, which flower in the summer and late summer time, and the characteristic gentle scent of chamomile. Chamomile extract contains anti-irritant and anti-inflammatory properties, which help healing damaged or irritated skin. Chamomile is allergy friendly and its soothing properties are gentle on the skin.

This ingredient can be found in our Laundry Soap, Fabric Softener, 01 Hand Lotion and 01 Hand Soap.

This herb has big, soft leaves and an aromatic scent. The name salvia comes from the Latin salvare, which means to heal. This herb is full of Calcium and Vitamin A, which protect the skin from free radicals and help the daily cell renewal. Salvia has anti-septic and anti-inflammatory properties, which help healing and nurturing irritated skin.

This ingredient can be found in our Dish Soap and Universal Cleaner.

This super berry is full of vitamins, minerals and antioxidants. One berry contains the same amount of Vitamin C as an orange. The antioxidants have anti-ageing properties and help keeping the skin moisturized. The softening and nurturing properties of sea buckthorn are specially suitable for the care of sensitive skin.

This ingredient can be found in our Laundry Soap, Universal Cleaner, Dish Soap, Fabric Softener, 01 Hand Lotion and 01 Hand Soap.

This beautiful tree, can be found everywhere in the Scandinavian nature and is easily recognised by its beautiful and unique white bark. Birch is known for its caring properties and extract from birch contains bacteriostatic and soothing properties, which has a healing and calming effect on the skin.

This ingredient can be found in our 02 Hand Lotion and 02 Hand Soap.

Elderberries are the ripe berries, which come after the sweet elderflowers. These delicate black berries grow in the wild Scandinavian nature, in bunches on big bushes. Elderberries are poisonous when raw, but they are full of Vitamin C, which can be extracted through processing or cooking. The extract of elderberries is known for its caring and anti-ageing properties, which protect and moisturize the skin

This ingredient can be found in our 02 Hand Lotion and 02 Hand Soap.

Peonies are perennials that grow in many Nordic gardens. They grow in big bushes with gorgeous round flowers with countless petals – often in different variations of pink. The extract of this wonderful flower activates and strengthens the natural defence of the skin. Peony also has moisturizing and firming properties, which have an anti-ageing effect on the skin.

This ingredient can be found in our 03 Hand Lotion and 03 Hand Soap.

The lovely cranberries grow in the wild Scandinavian nature – preferably in the marsh or wet areas. This beautiful red berry is full of Vitamin C and antioxidants, which boost the collagen production that softens and tightens the skin. The extract of cranberry helps give skin a healthy, nurtured and radiant glow.

This ingredient can be found in our 03 Hand Lotion and 03 Hand Soap.

The beautiful flower isn't just pretty to look at with its often yellow petals. Marigold can also help reduce inflammation and heal wounds, giving it anti-inflammatory and healing properties on the skin. Good for irritation, small cuts and rashes.

Find calendula in our 02 universal cleaner and dish soap and our 4 hand lotion and hand soap.

Nettle may not sound positive to many, but it has many qualities, as long as we keep our hands on the fresh plant. Nettle extract contains lots of vitamins, minerals, fats and amino acids, all of which help fight free radicals and keep skin looking young.

Find nettle in our 03 all-purpose cleaner and dishwashing detergent.

Lemongrass has antibacterial and anti-inflammatory properties, which is perfect for those with sensitive skin. Lemongrass contains plenty of vitamins A, B and C as well as minerals such as magnesium and zinc.

Find lemongrass in our 03 all-purpose cleaner and dish soap.

As well as tasting and smelling wonderful, rhubarb is also rich in antioxidants, which have antibacterial and anti-inflammatory properties that can help prevent irritations and flare-ups. Rhubarb also boosts collagen production and protects against free radicals.

Find rhubarb in our 03 laundry detergent, fabric softener and 05 hand lotion and hand soap.

Wild rose helps to soothe skin irritations and improve skin hydration, helping to reduce scars and irritations. Wild rose is enriched with vitamin C and also boosts collagen production.

Find wild rose in our 02 laundry detergent and fabric softener.

Usually soft in your clothes, cottonseed extract also has great benefits for your skin. Cottonseed has moisturizing, anti-aging and anti-inflammatory properties and contains the beneficial fatty acids that are good for your skin.

Find cottonseed in our 02 laundry detergent and fabric softener.

The Aloe plant has been known and loved for millennia and is still very popular. And we understand why. The plant is good for a lot of things - from sunburn to moisturizing and nourishing. The beautiful green plant is used in skincare products to moisturize and counteract/relieve skin irritations and redness. In particular, the gel found in the plant, which consists of 98% water, has moisturizing and healing properties. The gel also has a cooling effect, making it ideal for irritated and even sunburned skin.

This ingredient can be found in our 01 sheet mask.

Matcha is an excellent antioxidant, and skincare products containing the green tea also help to prevent skin ageing, reduce fine lines and reduce wrinkles. In addition, matcha has a calming effect, very similar to chamomile. The calming ingredients are seen in both skin irritations and hormonal breakouts, which matcha can reduce.

This ingredient is found in our Hand & Body Scrub.

Cucumber is particularly rich in water, it has a cooling effect and even contains substances that stimulate the skin's collagen and elastin. Cucumber is also rich in a number of antioxidants including cucurbitacin and ascorbic acid. Antioxidants have healing effects and help the skin to counteract free radical damage to fatty tissue and skin ageing. In addition, cucumber has a cooling effect and also contains silicon, which benefits both hair and skin.

This ingredient is found in our Dog Shampoo.

Macadamia oil is naturally one of the most commonly used ingredients in skincare products. The oil is particularly sought after for its moisturizing properties. Macadamia is also rich in antioxidants, which is ideal for dry and ageing skin and restores suppleness. The oil also reduces wrinkles and rough skin, leaving the skin soft and moisturized. The oil is also used in hair care products for many good reasons as it reduces dandruff, moisturizes, adds shine and makes hair soft and flexible.

This ingredient is found in our Dog Shampoo.