our
Responsability
Our mission
Humdakin inspires to cleaning with a wide range of responsible and gentle household products with an emphasis on beautiful Nordic design. With products free of harsh chemicals, concentrated products and organic cotton, we aim to reduce resources and waste, as well as ensure proper working environments for local workers in the factories.
Responsibility is not an addition to our business – it is an integrated part of everything we do. At Humdakin, we strive to create value for people, society, and the planet, which is why we work every day to make a better and smaller impact.
We are proud to be a Certified B Corp Corporation, which means we meet high standards of sustainability, ethics, and social responsibility. It’s not about being perfect, but about committing to continuous improvement and transparency. We believe there is always room to grow – and we take responsibility that extends beyond ourselves.
“Being part of the B Corp community is an important milestone for Humdakin. It affirms that we can run a responsible business without compromising on quality or aesthetics – while creating real value for people and the planet. This has always been our mission, and it will continue to be.”
— Camilla Schram, Founder and Owner of Humdakin
Sourcing
We value long-term relationships with our suppliers and partners – many of whom have been with us since the beginning. When selecting suppliers, it’s essential that they meet our standards for responsible and ethical practices. That’s why we thoroughly assess them and require them to sign our Code of Conduct, which covers rights, the environment, fair wages, and overall integrity.
Production
We set high standards for responsible and ethical production conditions. Our textiles are made exclusively from organic and recycled cotton, and we completely avoid harmful chemicals in the production of both textiles and cleaning products. We stay up to date with changes in legislation, particularly regarding fragrance, allergens, and chemicals. Our packaging choices – such as refill solutions and using plastic instead of glass – help reduce both CO₂ emissions and waste. We are actively working to replace plastic packaging with recyclable and, eventually, biodegradable alternatives. Within the next 12 months, we will also implement thicker cardboard packaging to reduce damage during transport.
Distribution and Warehouse
We choose the most environmentally friendly modes of transport – sea freight for long distances and trucks within Europe. Air freight is only used in emergencies where delays would significantly impact our customers. Lightweight plastic and refill solutions reduce both weight and transport volume, helping to lower CO₂ emissions. We collaborate with responsible shipping partners, and our GOTS-certified external warehouse continuously works on optimizing packing methods to reduce waste and returns.
Products in Use
Our products are designed to last long and minimize environmental impact. The textiles are produced under strict environmental standards and with minimal use of chemicals. The cleaning and care products are concentrated, free from harmful chemicals, and come with refill solutions to reduce waste. We encourage our customers to dispose of products properly and consume responsibly.
Customers
Our customers are the foundation of our business, which is why we put great effort into ensuring customer satisfaction – whether it concerns complaints, questions, or inquiries. We do this through quick response times, a listening ear, and opportunities to provide feedback. For example, we send out an annual survey to our newsletter subscribers, we offer a direct contact form and a main phone line that’s easy to reach. Additionally, customers can leave a review via Trustpilot.
Social Responsibility
Our commitment to responsibility doesn’t stop with the environment. We want to ensure that employees at our suppliers and partners are treated well, that our own team enjoys coming to work, and that we support NGOs in helping even more people. For example, we make regular donations to organizations such as Børns Vilkår, the Danish Hospital Clowns, Hjertegalla, and the Danish Cancer Society, and we occasionally donate products to smaller causes as well.
The 17 Sustainable Development Goals
At Humdakin, we work in alignment with the UN’s 17 Sustainable Development Goals, which guide our efforts within environmental responsibility, social impact, and ethical business practices.
As a B Corp-certified company, we are committed to creating a positive impact on both people and the planet – a principle that goes hand in hand with the SDGs.
Through responsible production, transparent supply chains, and support for social initiatives, we contribute in particular to goals such as Responsible Consumption and Production (Goal 12), Decent Work and Economic Growth (Goal 8), and Climate Action (Goal 13).
Our B Corp certification is proof that we don’t just talk about it – we act on it.
