Humdakin embarks on an exciting new journey where trade shows are a thing of the past, and a world tour focusing on individual retailers is the future.
At Humdakin, they are thrilled to announce that they are embarking on a bold and exciting new journey – both literally and in a direction no longer dictated by commercial imperatives. This new journey marks their very first world tour!
It’s both a farewell and a “see you later” to trade shows and seasonal collections. Humdakin is going against the grain and instead focusing even more on their existing retailers around the globe. They have the partners they want to work with.
Breaking Away from the Fashion Calendar
Humdakin’s goal is to offer timeless, classic products that transcend seasons, combining functionality with design and aesthetics in the most beautiful way. Over the past nine years, Humdakin has followed the fashion and trend calendar, launching spring/summer and fall/winter collections. That is now changing.
“We will launch one major collection, which we will present in drops. We’re trying to move away from the idea that products must be tied to a specific month or season. Instead, our products and colors should be able to last for many years to come,” says Camilla Schram, owner of Humdakin.
This farewell to the traditional fashion and trend calendar marks a new beginning for Humdakin. The company is committed to creating value for their loyal retailers through branding that is not bound by seasonal launches or trade shows. Instead, the Aarhus-based company is focusing on building something bigger and more meaningful that benefits their partners: recognition for each retailer and their customers.
Embarking on a Journey
Throughout the year, Humdakin will travel the world, visiting retailers and hosting brand training sessions and grand Humdakin events – just as they do best. This world tour offers the company an opportunity to connect more closely with their followers and share Humdakin’s essence in a more personal and meaningful way.
For Humdakin’s founder, Camilla Schram, it has always been crucial to prioritize branding over sales, to have the courage to say no, and to stay true to Humdakin’s identity.
“We are dedicated to protecting our brand and putting our efforts into ensuring its unique quality. Humdakin is proudly represented in 54 countries and is featured in some of the world’s leading design, furniture, and department stores. We are excited to get out there and make a difference,” says the owner. “We look forward to meeting all the friends of Humdakin on our world tour. Humdakin is confident that together with our retailers, we can make a difference and continue to build something extraordinary,” Camilla concludes.
For more information, please contact PR Manager Ida Vester at ida.vester@humdakin.com.
